Reflecting back on last week's "Eat Local Challenge," my main take-away from the experience is to try to be more aware of where all of my food comes from. As I mentioned before—and as many Family Food commenters concurred—it's easy to eat local in Northern California where we have an abundance of fruit, vegetables, seafood, meat, poultry, dairy products, wine right in our backyard. Because of that, I realized that most of the time, I am shopping local, intentionally or not.
Since I was doing the penny-wise challenge—spending no more than $144 to feed my family for the week—I was also trying to be budget-conscious. I realize that a lot of people spend far less than that to feed their families of four, but one of the arguments against eating local is that it's expensive. I took a few exceptions (pasta, coffee, condiments, etc.), but for the most part, eating local wasn't more expensive than the way we normally eat (a mixture of organic and non-organic local and non-local foods). Shopping took a bit longer as I carefully considered each purchase, but that is a learning curve that I know will shorten over time.
Speaking of shopping, eating local is one thing, but shopping local is another. For those of us that live in Silicon Valley, I'd love for you to consider where the grocery store you shop at is based. Is it part of our local community or are they just telling us what we want to hear?
One of my favorite local grocers, Country Sun, has been in the same location since I was a kid. When I worked at the language school next door, that's where I had breakfast or lunch. When Whole Foods opened up nearby, I steeled my resolve to shop Country Sun. And did. And all the while I worried that the small store would be shuttered by the competition.
All these years later, Country Sun still survives and thrives. Now that we are back in Silicon Valley, I try to shop there whenever I can. After doing the Eat Local challenge, I'm putting my money where my mouth is and making that my primary grocery store. One thing I love about Country Sun is that every local product in the store is clearly labeled. Items in the fridge and freezer cases are labeled, items on the shelves are labeled. Produce, of course, is labeled. Eating local is a no-brainer when you shop local.
Is it more expensive than Trader Joe's? Sure. But if we all resolved to eat local and shop local, perhaps the prices will come down. I challenge everyone reading this who lives in Silicon Valley to not just eat local, but to shop local, too. No matter where you live, seek out the local grocers in your community. Because they aren't just talking the talk, they are walking the walk in the face of some stiff competition.




great post. it seems like expense is most peoples fear of eating local/organically/clean...but all in all its so worth it. $144 a week...you are faring well with that? i spend between 600-700$ a month on groceries for the three of us..mayeba challenge is what i need, haha.
Posted by: foodiemama | May 03, 2007 at 08:32 AM
Another blogger who did the challenge said the $144 was for a family of two. Where did you get that number. Is he high or you low. see http://madeater.blogspot.com scroll down a bit. love your sites.
Posted by: lurker | May 03, 2007 at 09:16 AM
Foodiemama, we usu. spend a little more too because we are buying extraneous, non-local things...like french cheese and italian prosciutto!
Lurker, if you click the pennywise link in the post, it shows you the budget. For my family of "2+" with 2 wage earners, we spend $144
Posted by: Stefania/CityMama | May 03, 2007 at 09:41 AM
I think your idea is interesting, and if I had more time and someone to help me, I might do that.
However, in thinking about what you said re: buying local, I am mentally driving through the area of Long Island I grew up in. When you say "buy Local" I assume you mean buy food that was grown locally, right?
I grew up doing our food shopping at the chain supermarket closest to our house (one of three in our town). We'd buy fruits & veggies at a farm up the road (okay, up two roads, but really close by). But that place has since closed, and no other locally grown places have taken their spot.
I have a bad feeling that buying locally is not something a lot of people can do, between having money and time. All those people who go food shopping at WalMart?
It's definitely something to keep in mind for me when food shopping - thanks for making me think.
Posted by: Green | May 03, 2007 at 10:33 AM
When I lived in the Bay Area, my favorite grocery store was Cosentinos. I loved that it was local/family owned and very friendly. I paid a bit more than at Luckys/Albertsons, but it wasn't a huge difference in price and the quality of everything was much better.
Posted by: Angel | May 04, 2007 at 09:58 AM
I have been thinking about this lately as well. It is harder here in South Carolina, but this is the time that the great veggies are coming into season. I will have to head to our farmers market tomorrow!
Here is a book I read about recently. You maybe have seen it.
Animal, Vegetable, Miracle: A Year of Food Life--by Barbara Kingsolver(who wrote the Poisonwood Bible). She chronicles her family as they try to eat local.
Posted by: erin | May 07, 2007 at 09:39 AM